With this blog post we are kicking off a plan to develop our next trip with the insights of our growing audience. Over the next half year or so we plan on gathering the opinions of our past and future guests about what type of an event they’d like to see. We have a general outline of how we plan on gathering the information and are shooting for a trip possibly late in 2015, but more likely 2016.
The first stage of the process will involve two surveys, disguised as two of our contests. The first contest will be very simple: At what location would you like to attend one of our events? The prize for entries will be a bit different than previous contests, instead of t-shirts and 10% off, anyone that recommends a location we eventually use before 2017, will be entered to win 50% off the cost of the event for two people. If you’re the only one to recommend the eventual location you’ll win automatically! After the first survey we will regroup internally and price out a number of different options for many of the recommended locations. Having done this for 10 or so locations already we have a lot of experience doing this and hope to narrow the locations down to 4 or 5 possible trips. The trips will be presented as tentative options in a second contest (and third if needed) where we will use the guests inputs to narrow it down to one final vacation.
We may use follow up surveys to help decide what we include in the vacation and other important choices about the trip. Once the trip’s details are finalized we are planning on kickstartering our initial launch and registration phase of the trip. I’m not a super fan of Kickstarter, but it does have a few unique advantages over a more traditional registration process. Firstly, in a short amount of time we can gauge the interest in the trip and ensure that we have enough registrations for a successful event before committing to anything. Secondly, it provides an easy platform to advertise and promote the trip. After the Kickstarter phase, we will take registrations normally.
This is a rough outline of what the coming months may look like. I expect that the plan as a whole will likely change before we are through and we will communicate those changes in our blog. We greatly recognize the value of our guests input, but we do want to reaffirm that ultimately the decisions will come down to our small staff’s considerations. We have a number of years behind us running events, pricing locations and promoting events that we cannot ignore when making decisions about our future.
We are super excited about the prospect of a second event. We hope you are too and will help us along the way! Stay tuned!